NMMA Canada membership keeps you connected to issues vital to your business and provides information, resources, and services to help you advance your business. As the largest trade association representing the recreational boating industry in North America, NMMA leverages the strength of its membership to provide a voice of leadership for the industry, representing recreational boating to policymakers, the media, and the public.
Through our efforts to protect and expand recreational boating, NMMA protects the business interests of its members and provides tools and information to help grow their businesses. As a member of NMMA Canada, you will join other industry stakeholders in the success of the association’s efforts to protect and grow recreational boating in Canada.
These core objectives are supported by NMMA Canada’s wide range of initiatives, including providing export counsel and international promotional opportunities, marketing the Discover Boating program, publishing market research and statistics, and certifying marine products.
NMMA Canada works closely with our industry partners, stakeholders, and the federal government to ensure that the millions of Canadians who enjoy recreational boating with their families can continue to do so, safely and with ease.
As the industry's consumer voice, DiscoverBoating.ca works to grow the boating market attracting next-generation boaters and retaining current owners. In 2023, the website achieved significant milestones:
• Website traffic increased by 60%.
• Site visits resulted in 70,000 manufacturer referrals.
• More than 500 new dealers were added to the site's Dealer Finder.
• The site generated 9.2 million search engine impressions.
• Video content garnered 15 million views and 17 million impressions.
